Why Giving Feedback is Not Coaching

Both giving feedback and coaching are essential tools in leadership and personal development. While each has its place and can complement the other, they are not the same. In this article, we’ll explore the reasons why giving feedback is not the same as coaching.

1. Objectives and Goals

  • Feedback: The primary objective of feedback is to inform an individual about how they’ve performed in a specific task or activity. It focuses on past performance, providing information on what was done well and where improvements can be made.

  • Coaching: The goal of coaching is to assist an individual in developing their skills and potential for the future. It focuses on the future, exploring what the individual can do better or differently next time.

2. Nature of the Dialogue

  • Feedback: In feedback, the conversation is often one-way, with the giver sharing their perspective and the receiver listening.

  • Coaching: In coaching, the dialogue is interactive. The coach poses questions that help the coachee reflect and find their solutions.

3. Duration and Depth

  • Feedback: Giving feedback is often short-term and focuses on a single event or performance.

  • Coaching: Coaching is a process that can span a more extended period. It requires more in-depth discussion and reflection.

4. Responsibility and Ownership

  • Feedback: The feedback giver takes responsibility when sharing their views and opinions.

  • Coaching: In coaching, the responsibility lies with the coachee. The coach supports and guides, but the coachee makes the final decisions and takes responsibility for their actions.

5. Approach

  • Feedback: Feedback often focuses on what happened and why.

  • Coaching: Coaching centers on what could happen next and how.

Why does it matter?

While both giving feedback and coaching are valuable tools, they serve different purposes and approach development from different angles. It’s essential to understand the distinction between the two to use them effectively and appropriately.

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Ville Mikkonen

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Why Giving Feedback is Not Coaching

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