Customer service, in itself, is not quite the same thing as the customer experience.
What are you feeling right now? Why do you feel that way? These are questions that you should definitely think about every now and then. Especially when emotions are running high: you may be feeling angry, frustrated, disappointed, happy, successful or thankful.
As I have mentioned before, the customer experience is one of the hottest topics in the business world right now.
Numerous studies demonstrate the significance of the customer experience. One study found that in the United States alone, companies lose 62 billion dollars each year due to poor customer experiences. According to the Global Consumer Pulse Research study conducted by Accenture, more than 50% of Finns have switched service providers because of poor service. Imagine, […]